Proposed & Designed Advertorials:
Boosting Potential Revenue By 12+%
from chaperon multilingual guidebook
proposed, designed, researched, developed
my role: Reshuffled and reorganized information, introduced a subtler palette and new fonts, also created icons and infographics as needed.
objective: Make these ad revenue-driven tourist maps more desirable for advertisers and less confusing for tourists.
See the improvements
my role: Advocated for an illustrator who was a good fit for the puppet characters, created dielines, directed illustrator, developed final art and designed package and contents.
objective: Create wholesome paper-based product to excite and engage young children.
See more examples in the line!
my role: Proposed new Poster-Sticker combo product enhanced with either glow-in-the-dark ink or 3-D effect. Managed product: established ratio of characters to scene, worked directly with illustrator — first introduced project to illustrator then sent sketches for poster and examples for stickers. Developed final art and illustrated areas for glow ink then created dielines.
objective: Create glow-in-the-dark paper-based product to excite and engage young children.
See more in the series!