Very appealing!
I love it!
This looks great!
first challenge: Two competing stores share a single ad space. How to
create two distinctive yet harmonious ads? For this I chose two palettes of equal value — a bright
red and a bright blue. Different yet equal.
second challenge: Because these ads ran in Chaperon Multilingual Guidebooks they were translated into 8 languages. Product-focused ads were the way to go. Furthermore one store's name,
Gadgetronics is idiomatic English. It wouldn't translate clearly so the ad relies heavily on images.
companies: Alcatraz Gift Shop and Gadgetronics — ads ran in Chaperon Multilingual Guidebooks
software: Id, Ps
my role:
- Clipped images
- Created backgrounds
- Design
